Shoppers looking for a new4K TVare in luck as the 65-inch Sony X77L Series TV has received a 13% discount. As part of Black Friday promotions, many electronic items have received generous discounts, making them more affordable for the public. Fortunately, the Sony X77L is one of those electronics. Instead of the regular price of $688, intending buyers can pay $598 for a short period.

Sony is a household name in the electronics segment thanks to a consistent rollout of innovative TVs,Android phones,gaming consolesthrough its subsidiaryPlayStation, and more products. Moreover, its products are popular for their excellent build quality and premium design. This does put them out of reach for pocket-conscious shoppers, though Sony does have some affordable products.

Sony 65 Inch 4K Ultra HD TV X77L Series

Why Choose The Sony X77L

4K TVs bring out the best in on-screen content, with movies, TV shows, and virtually anything rendered on the screen looking far better than on a 1080p display. The X77L maintains this standard by offering a massive 65-inch 4K LED display wide enough to accommodate multiple viewers and clear enough to add a new layer of immersion.

Using Sony’s 4K Processor X1, the X77L renders life-like images that feel similar to the quality of cinema screens. You get rich colors, sharp images, and incredible contrast. While the display comes with a native 4K resolution, users can also upscale content originally shot at lower resolutions to a near-4K standard.

With a premiumsmart TV, users should expect to access their favorite streaming platforms and discover new ones. Thanks to the built-in Google TV OS, finding your next show or movie to watch is easy thanks to Google Assistant. Curious about tomorrow’s weather or need directions to a fancy restaurant downtown? Simply ask Google Assistant and you’ll get answers. Although Google Assistant is the default voice assistant, users can still recruit the services of Alexa by pairing their TV with a compatible smart home gadget, such as theAmazon Echo Dot, which is just $23 right now.

Watching live sports games and fast-paced scenes in movies on this TV promises an amazing experience thanks to its superior motion-handling capabilities. Thanks to theMotionflow XRfeature, viewers can follow the action in car chases without experiencing any motion blur issues.

While not a 120Hz TV like the more expensive Sony TVs, the X77L is still an amazing choice to game on. It comes with two incredible features designed to improve one’s PS5 gameplay. WithAuto HDR Tone Mapping, the TV modifies its HDR settings to allow you to see previously hidden details on the screen. There’s alsoAuto Genre Picture Mode, which helps you toggle between Standard Mode for movies and Game Mode to significantly decrease input lag.

Sony 65 Inch 4K Ultra HD TV X77L Series TV

The Sony X77L is one of the most affordable ways to experience 4K gaming and streaming. It’s available in different screen sizes, with 43” being the minimum and 85” being the maximum. Its X1 Processor makes non-4K content look better than it originally did by upscaling it to near-4K resolution. Equipped with PS5 features exclusive to Sony TVs, players are treated to highly responsive gameplay with excellent graphics.

While not on the same level asOLED TVsor even QLED TVs, the Sony X77L still manages to hold its own in a highly competitive category. If you need a wide-screen 4K TV with exceptional features, then consider grabbing the X77L while it’s on sale this Black Friday.