Summary
Pokemon Sleephas collaborated with musician Dua Lipa for one of its trailers. Many video games have featured famous musical acts in their soundtracks that help make them more memorable. This includes the titlePokemon Sleep, which has now seen a popular artist be featured in promotional material for the game.
Pokemon Sleepis an app that tracks a player’s sleep and rewards them the longer they snooze. Gamers will be visited by different pocket monsters depending on how they slept through the night. Players have to place their mobile devices by their pillows to have their sleep tracked, though it can also be done by wearing asmartwatch or Pokemon GO Plus+ whilePokemon Sleepis on.
Nintendo has collaborated with popular musician Dua Lipa for aPokemon Sleeptrailer that utilizes her music. Playing throughout the video is the song “Illusion,” which comes off of her latest albumRadical Optimism. Every person in the video has a sleep style that corresponds with a certain pocket monster, showing some of the Pokemon thatplayers can encounter inPokemon Sleep.
Pokemon and Popular Musician Dua Lipa Collaborate
Dua Lipa is not the firstmusician to collaborate withPokemon. Post Malone was a part of the franchise’s 25th anniversary celebration, where he released a new song based on the series and performed at a virtual concert. Artist Ed Sheeran performed in a virtual show centered around the RPGs as well, this time inPokemon GO. The performance was done as a part of an event in the title that let players catch a Squirtle in sunglasses. Ed Sheeran also wrote a song forPokemon Scarlet and Violetcalled “Celestial,” which was used to help promote the games and even featured a music video that was partly anime.
There have been a number of otherPokemoncollaborationsover the years. McDonald’s has partnered with Nintendo multiple times by pairing their Happy Meals with exclusive merchandise, while Burger King sold gold-plated cards to promote the first movie in the franchise. Build-A-Bear collaborated withPokemonby offering plushies of pocket monsters such as Vulpix, Charmander, and Pikachu for fans to collect. Gamers were able to dress up the toys with a number of accessories and clothing, helping make each one of them unique.Pokemonis a very popular franchise, making it a smart move for artists and businesses to team up with Nintendo to create content and merchandise. The series currently has an anime running and more games on the way, making it very likely that players will see more collaborations featuring their favorite creatures soon.
