Summary
Twitchstreamer Kai Cenat recently disclosed the substantial financial offer he received from Kick to join their platform. Backed by the online gambling company Stake, Kick was introduced in late 2022 with the goal of directly challengingTwitch’s dominance by providing streamers with significantly higher payouts and more lenient content policies.
One of Kick’s key strategies to expand its viewership has been to recruit top content creators from other platforms. This approach has seen some success, with high-profile streamers like Adin Ross, xQc, Amouranth, and Nickmercs, signing deals with Kick. Kai Cenat, another prominent figure in the streaming community, has also been a target of Kick’s interest, sparking speculation about his potential move. In April 2023, when Kai received a temporary ban from Twitch, Adin Ross reached out to encourage him to switch to Kick, and the platform further showed its interest by sendingKai Cenat a customized pair of green Nike x Off-White Air Force 1s.
Despite Kick’s interest, Kai Cenat opted not to sign a deal and, instead, in May 2023, he and IShowSpeed announced an exclusive show on Rumble. Recently,Twitch star Kai Cenatreflected on Kick’s substantial offer, mentioning it proposed a $60 million deal if he would stream half of his first subathon on Kick and reveal his move to the platform afterward. Kai shared that he ultimately turned down the offer, describing how he prayed for guidance to make the right decision, trusting that following his heart was best. He expressed confidence in his choice, believing that had he accepted Kick’s proposal, he might not be where he is today.
How Much Did Kick Offer Kai Cenat to Join the Platform?
It’s worth noting that popular streamerAdin Ross previously claimed that Kick had offeredboth Kai and IShowSpeed $40 million each. While these figures are significant, Kick’s deal with xQc was reportedly much higher, valued at $100 million. Amouranth’s deal with Kick was also said to be lucrative, although the exact amount has not been disclosed.
